{"id":3444,"date":"2026-09-14T10:00:00","date_gmt":"2026-09-14T01:00:00","guid":{"rendered":"https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444"},"modified":"2026-09-14T00:37:57","modified_gmt":"2026-09-13T15:37:57","slug":"web-marketing-kpi-design-support-3","status":"publish","type":"post","link":"https:\/\/growth-partners-japan.co.jp\/blog\/2026\/09\/14\/web-marketing-kpi-design-support-3\/","title":{"rendered":"Web\u96c6\u5ba2 KPI\u8a2d\u8a08\u652f\u63f4\uff5c\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u3092\u6e2c\u308b\u6307\u6a19\u3068\u5c0e\u5165\u624b\u9806"},"content":{"rendered":"<p>Web\u96c6\u5ba2\u306eKPI\u8a2d\u8a08\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u306e\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u884c\u52d5\u3092\u6e2c\u308c\u308b\u72b6\u614b\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u554f\u3044\u5408\u308f\u305b\u3001\u4e88\u7d04\u3001\u8cfc\u5165\u3092\u6700\u7d42\u6210\u679c\u3068\u3057\u3066\u3001\u305d\u306e\u524d\u6bb5\u306b\u3042\u308b\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u3001\u5165\u529b\u958b\u59cb\u3001\u96fb\u8a71\u756a\u53f7\u30af\u30ea\u30c3\u30af\u3001LINE\u8ffd\u52a0\u3001\u5546\u54c1\u95b2\u89a7\u306a\u3069\u3092\u5c0e\u7dda\u3054\u3068\u306b\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u3001\u500b\u4eba\u4e8b\u696d\u4e3b\u3001\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u304c\u81ea\u793e\u3067KPI\u3092\u8a2d\u8a08\u3059\u308b\u65b9\u6cd5\u3068\u3001Web\u96c6\u5ba2 KPI\u8a2d\u8a08\u652f\u63f4\u3092\u4f9d\u983c\u3059\u308b\u969b\u306e\u5224\u65ad\u57fa\u6e96\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u5358\u306a\u308bGA4\u306e\u8a2d\u5b9a\u624b\u9806\u3067\u306f\u306a\u304f\u3001\u4f55\u3092\u6e2c\u308a\u3001\u3069\u306e\u6570\u5b57\u3092\u898b\u3066\u3001\u3069\u306e\u6539\u5584\u3092\u512a\u5148\u3059\u308b\u304b\u307e\u3067\u6271\u3044\u307e\u3059\u3002<\/p>\n<h2>Web\u96c6\u5ba2\u306eKPI\u306f\u3001\u4e8b\u696d\u6210\u679c\u304b\u3089\u9006\u7b97\u3057\u30663\u5c64\u306b\u5206\u3051\u307e\u3059<\/h2>\n<p>Web\u96c6\u5ba2\u306eKPI\u306f\u3001\u6700\u7d42\u6210\u679c\u3092\u793a\u3059KGI\u3001\u6210\u679c\u306b\u8fd1\u3044\u4e3b\u8981KPI\u3001\u539f\u56e0\u5206\u6790\u306b\u4f7f\u3046\u88dc\u52a9\u6307\u6a19\u306e3\u5c64\u306b\u5206\u3051\u308b\u3068\u3001\u30a2\u30af\u30bb\u30b9\u6570\u306b\u504f\u3089\u305a\u6539\u5584\u5224\u65ad\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u5c64<\/th>\n<th>\u5f79\u5272<\/th>\n<th>\u4f8b<\/th>\n<th>\u5224\u65ad\u306b\u4f7f\u3046\u5834\u9762<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>KGI<\/td>\n<td>\u4e8b\u696d\u3068\u3057\u3066\u9054\u6210\u3057\u305f\u3044\u6700\u7d42\u6210\u679c<\/td>\n<td>\u65b0\u898f\u5951\u7d04\u6570\u3001\u6765\u5e97\u6570\u3001\u58f2\u4e0a\u3001\u8cfc\u5165\u6570<\/td>\n<td>\u7d4c\u55b6\u76ee\u6a19\u3084\u6708\u6b21\u76ee\u6a19\u3092\u78ba\u8a8d\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u4e3b\u8981KPI<\/td>\n<td>KGI\u306b\u76f4\u63a5\u8fd1\u3044Web\u4e0a\u306e\u6210\u679c<\/td>\n<td>\u554f\u3044\u5408\u308f\u305b\u5b8c\u4e86\u6570\u3001\u4e88\u7d04\u5b8c\u4e86\u6570\u3001\u8cfc\u5165\u6570<\/td>\n<td>\u65bd\u7b56\u306e\u6210\u679c\u3092\u6bd4\u8f03\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u88dc\u52a9\u6307\u6a19<\/td>\n<td>\u6210\u679c\u306e\u5897\u6e1b\u539f\u56e0\u3092\u63a2\u308b\u884c\u52d5<\/td>\n<td>\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u3001\u5165\u529b\u958b\u59cb\u3001CTA\u30af\u30ea\u30c3\u30af\u3001\u96fb\u8a71\u756a\u53f7\u30af\u30ea\u30c3\u30af<\/td>\n<td>\u6539\u5584\u7b87\u6240\u3092\u7279\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u305f\u3068\u3048\u3070\u3001\u6708\u9593\u306e\u65b0\u898f\u5951\u7d04\u6570\u3092KGI\u306b\u3059\u308b\u5834\u5408\u3001\u554f\u3044\u5408\u308f\u305b\u5b8c\u4e86\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u5546\u8ac7\u5316\u6570\u3001\u6210\u7d04\u6570\u3001\u554f\u3044\u5408\u308f\u305b\u306e\u5bfe\u8c61\u696d\u7a2e\u307e\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002\u554f\u3044\u5408\u308f\u305b\u304c\u5897\u3048\u3066\u3082\u6210\u7d04\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u306a\u3089\u3001\u6d41\u5165\u91cf\u3067\u306f\u306a\u304f\u8a34\u6c42\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u521d\u56de\u5bfe\u5fdc\u306b\u8ab2\u984c\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>KPI\u306e\u512a\u5148\u9806\u4f4d\u306f\u300c\u6210\u679c\u8ddd\u96e2\u30fb\u8a08\u6e2c\u78ba\u5ea6\u30fb\u6539\u5584\u53ef\u80fd\u6027\u300d\u3067\u6c7a\u3081\u307e\u3059<\/h2>\n<p>Web\u96c6\u5ba2\u3067\u898b\u308b\u6307\u6a19\u306e\u512a\u5148\u9806\u4f4d\u306f\u3001\u6210\u679c\u306b\u8fd1\u3044\u304b\u3001\u6b63\u78ba\u306b\u8a08\u6e2c\u3067\u304d\u308b\u304b\u3001\u81ea\u793e\u3067\u6539\u5584\u3067\u304d\u308b\u304b\u306e3\u70b9\u3067\u6c7a\u3081\u307e\u3059\u3002\u3053\u306e\u300c\u6210\u679c\u8ddd\u96e2\u30fb\u8a08\u6e2c\u78ba\u5ea6\u30fb\u6539\u5584\u53ef\u80fd\u6027\u300d\u30d5\u30ec\u30fc\u30e0\u3092\u4f7f\u3046\u3068\u3001\u6307\u6a19\u3092\u5897\u3084\u3057\u3059\u304e\u305a\u3001\u6b21\u306e\u65bd\u7b56\u307e\u3067\u6c7a\u3081\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u8a55\u4fa1\u8ef8<\/th>\n<th>\u78ba\u8a8d\u3059\u308b\u8cea\u554f<\/th>\n<th>\u512a\u5148\u5ea6\u304c\u9ad8\u3044\u72b6\u614b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6210\u679c\u8ddd\u96e2<\/td>\n<td>\u58f2\u4e0a\u30fb\u5951\u7d04\u30fb\u6765\u5e97\u306b\u3069\u308c\u3060\u3051\u8fd1\u3044\u304b<\/td>\n<td>\u8cfc\u5165\u5b8c\u4e86\u3001\u4e88\u7d04\u5b8c\u4e86\u3001\u5546\u8ac7\u5316\u3001\u6765\u5e97\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td>\u8a08\u6e2c\u78ba\u5ea6<\/td>\n<td>\u91cd\u8907\u3084\u6f0f\u308c\u306a\u304f\u628a\u63e1\u3067\u304d\u308b\u304b<\/td>\n<td>\u5b8c\u4e86\u753b\u9762\u3001\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u3001CRM\u306a\u3069\u3068\u7167\u5408\u3067\u304d\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u6539\u5584\u53ef\u80fd\u6027<\/td>\n<td>\u6570\u5b57\u304c\u60aa\u3044\u3068\u304d\u306b\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u308b\u304b<\/td>\n<td>\u30d5\u30a9\u30fc\u30e0\u9805\u76ee\u3001CTA\u3001\u30da\u30fc\u30b8\u5185\u5bb9\u3001\u5e83\u544a\u8a2d\u5b9a\u3092\u5909\u66f4\u3067\u304d\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u305f\u3068\u3048\u3070\u3001SNS\u306e\u8868\u793a\u56de\u6570\u306f\u8a8d\u77e5\u91cf\u306e\u628a\u63e1\u306b\u306f\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001\u6210\u679c\u8ddd\u96e2\u3068\u6539\u5584\u53ef\u80fd\u6027\u304c\u4f4e\u3044\u5834\u5408\u306f\u4e3b\u8981KPI\u306b\u3057\u307e\u305b\u3093\u3002\u4e00\u65b9\u3001\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u6570\u3068\u9001\u4fe1\u5b8c\u4e86\u6570\u306e\u5dee\u306f\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u9805\u76ee\u6570\u3084\u30a8\u30e9\u30fc\u8868\u793a\u3092\u6539\u5584\u3067\u304d\u308b\u305f\u3081\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u6307\u6a19\u3067\u3059\u3002<\/p>\n<h2>\u4e8b\u696d\u30bf\u30a4\u30d7\u5225\u306b\u3001\u6700\u521d\u306b\u8a2d\u5b9a\u3059\u308bKPI\u3092\u5909\u3048\u307e\u3059<\/h2>\n<p>\u6700\u521d\u306b\u8a2d\u5b9a\u3059\u308bKPI\u306f\u3001\u6cd5\u4eba\u30b5\u30fc\u30d3\u30b9\u3001\u5e97\u8217\u3001EC\u3001LINE\u6d3b\u7528\u306a\u3069\u3001\u9867\u5ba2\u304c\u6210\u679c\u306b\u81f3\u308b\u7d4c\u8def\u306b\u3088\u3063\u3066\u5909\u308f\u308a\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u4e8b\u696d\u3067\u30a2\u30af\u30bb\u30b9\u6570\u3084\u554f\u3044\u5408\u308f\u305b\u6570\u3092\u540c\u3058\u3088\u3046\u306b\u8ffd\u3046\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u4e8b\u696d\u30bf\u30a4\u30d7<\/th>\n<th>\u512a\u5148\u3059\u308bKGI\u30fb\u4e3b\u8981KPI<\/th>\n<th>\u88dc\u52a9\u6307\u6a19<\/th>\n<th>\u898b\u76f4\u3057\u306e\u76ee\u5b89<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6cd5\u4eba\u30b5\u30fc\u30d3\u30b9\u30fb\u58eb\u696d<\/td>\n<td>\u6709\u52b9\u554f\u3044\u5408\u308f\u305b\u6570\u3001\u5546\u8ac7\u5316\u6570\u3001\u6210\u7d04\u6570<\/td>\n<td>\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u95b2\u89a7\u3001\u6599\u91d1\u30da\u30fc\u30b8\u95b2\u89a7\u3001\u30d5\u30a9\u30fc\u30e0\u958b\u59cb<\/td>\n<td>\u554f\u3044\u5408\u308f\u305b\u306f\u5897\u3048\u305f\u304c\u5bfe\u8c61\u5916\u3084\u5931\u6ce8\u304c\u591a\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u5e97\u8217\u30fb\u30b5\u30ed\u30f3<\/td>\n<td>\u4e88\u7d04\u5b8c\u4e86\u6570\u3001\u96fb\u8a71\u767a\u4fe1\u6570\u3001\u6765\u5e97\u6570<\/td>\n<td>\u4e88\u7d04\u30da\u30fc\u30b8\u95b2\u89a7\u3001\u96fb\u8a71\u756a\u53f7\u30af\u30ea\u30c3\u30af\u3001\u5730\u56f3\u4e0a\u306e\u884c\u52d5<\/td>\n<td>\u4e88\u7d04\u6570\u3068\u6765\u5e97\u6570\u306b\u5927\u304d\u306a\u5dee\u304c\u3042\u308b<\/td>\n<\/tr>\n<tr>\n<td>EC<\/td>\n<td>\u8cfc\u5165\u6570\u3001\u58f2\u4e0a\u3001\u7c97\u5229\u3001\u8cfc\u5165\u7387<\/td>\n<td>\u5546\u54c1\u95b2\u89a7\u3001\u30ab\u30fc\u30c8\u8ffd\u52a0\u3001\u6c7a\u6e08\u958b\u59cb<\/td>\n<td>\u30ab\u30fc\u30c8\u8ffd\u52a0\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u96e2\u8131\u304c\u5927\u304d\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u516c\u5f0fLINE\u6d3b\u7528<\/td>\n<td>LINE\u7d4c\u7531\u306e\u4e88\u7d04\u30fb\u554f\u3044\u5408\u308f\u305b\u30fb\u8cfc\u5165<\/td>\n<td>\u53cb\u3060\u3061\u8ffd\u52a0\u3001\u914d\u4fe1\u30af\u30ea\u30c3\u30af\u3001\u4e88\u7d04\u30da\u30fc\u30b8\u9077\u79fb<\/td>\n<td>\u53cb\u3060\u3061\u6570\u306f\u5897\u3048\u308b\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u898b\u76f4\u3057\u306e\u76ee\u5b89\u306f\u3001\u696d\u7a2e\u5171\u901a\u306e\u57fa\u6e96\u5024\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306e\u5c0e\u7dda\u5185\u3067\u5927\u304d\u306a\u843d\u5dee\u304c\u3042\u308b\u7b87\u6240\u306b\u7f6e\u304d\u307e\u3059\u3002\u30a2\u30af\u30bb\u30b9\u304c\u5c11\u306a\u3044\u6bb5\u968e\u3067\u7387\u3060\u3051\u3092\u7d30\u304b\u304f\u6bd4\u8f03\u3059\u308b\u3068\u3001\u5c11\u6570\u30c7\u30fc\u30bf\u306e\u5076\u7136\u306b\u5de6\u53f3\u3055\u308c\u308b\u305f\u3081\u3001\u4e00\u5b9a\u671f\u9593\u306e\u63a8\u79fb\u3068\u5b9f\u6570\u3092\u4f75\u305b\u3066\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<h2>KPI\u306f\u300c\u77e5\u308b\u30fb\u6bd4\u8f03\u3059\u308b\u30fb\u884c\u52d5\u3059\u308b\u30fb\u9867\u5ba2\u306b\u306a\u308b\u300d\u306e\u5c0e\u7dda\u3067\u8a2d\u8a08\u3057\u307e\u3059<\/h2>\n<p>Web\u96c6\u5ba2\u306eKPI\u306f\u3001\u300c\u77e5\u308b\u2192\u6bd4\u8f03\u30fb\u691c\u8a0e\u3059\u308b\u2192\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u3059\u308b\u2192\u9867\u5ba2\u306b\u306a\u308b\u300d\u3068\u3044\u3046\u9867\u5ba2\u5c0e\u7dda\u306b\u6cbf\u3063\u3066\u8a2d\u8a08\u3059\u308b\u3068\u3001\u6d41\u5165\u304b\u3089\u4e8b\u696d\u6210\u679c\u307e\u3067\u306e\u3064\u306a\u304c\u308a\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u77e5\u308b\u6bb5\u968e<\/h3>\n<p>\u691c\u7d22\u8868\u793a\u56de\u6570\u3001\u691c\u7d22\u30af\u30ea\u30c3\u30af\u6570\u3001\u5e83\u544a\u30af\u30ea\u30c3\u30af\u6570\u3001SNS\u3084Google Maps\u304b\u3089\u306e\u6d41\u5165\u306a\u3069\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002Google Search Console\u3067\u306f\u3001\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30af\u30ea\u30c3\u30af\u6570\u3001\u8868\u793a\u56de\u6570\u3001CTR\u3001\u5e73\u5747\u63b2\u8f09\u9806\u4f4d\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5e73\u5747\u63b2\u8f09\u9806\u4f4d\u3060\u3051\u3067\u6210\u679c\u3092\u5224\u65ad\u305b\u305a\u3001\u8868\u793a\u56de\u6570\u3068\u30af\u30ea\u30c3\u30af\u6570\u306e\u5909\u5316\u3082\u4f75\u305b\u3066\u898b\u307e\u3059\u3002<\/p>\n<h3>\u6bd4\u8f03\u30fb\u691c\u8a0e\u3059\u308b\u6bb5\u968e<\/h3>\n<p>\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u3001\u6599\u91d1\u3001\u4e8b\u4f8b\u3001FAQ\u3001\u4f1a\u793e\u60c5\u5831\u306a\u3069\u306e\u95b2\u89a7\u3001\u8907\u6570\u30da\u30fc\u30b8\u306e\u56de\u904a\u3001CTA\u30af\u30ea\u30c3\u30af\u3001\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u304c\u591a\u3044\u306e\u306b\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u3001\u8a34\u6c42\u5185\u5bb9\u3001\u5c0e\u7dda\u3001CTA\u306e\u4f4d\u7f6e\u3001\u6599\u91d1\u3084\u5b9f\u7e3e\u306e\u4f1d\u3048\u65b9\u3092\u70b9\u691c\u3057\u307e\u3059\u3002<\/p>\n<h3>\u884c\u52d5\u3059\u308b\u6bb5\u968e<\/h3>\n<p>\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u3001\u4e88\u7d04\u5b8c\u4e86\u3001\u8cfc\u5165\u5b8c\u4e86\u3001\u96fb\u8a71\u756a\u53f7\u30af\u30ea\u30c3\u30af\u3001\u30e1\u30fc\u30eb\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u3001LINE\u8ffd\u52a0\u306a\u3069\u3092\u8a08\u6e2c\u3057\u307e\u3059\u3002GA4\u3067\u306f\u3001\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u306e\u91cd\u8981\u306a\u884c\u52d5\u3092\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u6271\u3048\u307e\u3059\u3002\u8cfc\u5165\u306b\u306f\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306e<code>purchase<\/code>\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u306f<code>generate_lead<\/code>\u304c\u5019\u88dc\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u5b9f\u969b\u306e\u767a\u706b\u6761\u4ef6\u3068\u6210\u679c\u5730\u70b9\u306b\u5408\u308f\u305b\u3066\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u306b\u306a\u308b\u6bb5\u968e<\/h3>\n<p>\u554f\u3044\u5408\u308f\u305b\u5f8c\u306e\u5546\u8ac7\u5316\u3001\u6765\u5e97\u3001\u6210\u7d04\u3001\u8cfc\u5165\u91d1\u984d\u3001\u30ea\u30d4\u30fc\u30c8\u307e\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002\u96fb\u8a71\u3084\u5730\u56f3\u30b5\u30fc\u30d3\u30b9\u3001\u5916\u90e8\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u306e\u884c\u52d5\u306f\u3001GA4\u3060\u3051\u3067\u306f\u5b9f\u969b\u306e\u901a\u8a71\u3001\u6765\u5e97\u3001\u6210\u7d04\u307e\u3067\u628a\u63e1\u3067\u304d\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u53d7\u4ed8\u8a18\u9332\u3001\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u3001CRM\u3001\u5e83\u544a\u7ba1\u7406\u753b\u9762\u306a\u3069\u3068\u96c6\u8a08\u5358\u4f4d\u3092\u305d\u308d\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>Web\u96c6\u5ba2\u306eKPI\u8a08\u6e2c\u306f\u3001\u6210\u679c\u5730\u70b9\u3092\u6c7a\u3081\u3066\u304b\u30896\u624b\u9806\u3067\u5c0e\u5165\u3057\u307e\u3059<\/h2>\n<p>\u8a08\u6e2c\u5c0e\u5165\u306f\u3001\u30c4\u30fc\u30eb\u3092\u5148\u306b\u8a2d\u5b9a\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u76ee\u6a19\u3001\u6210\u679c\u5730\u70b9\u3001\u9014\u4e2d\u884c\u52d5\u3001\u30c7\u30fc\u30bf\u306e\u6301\u3061\u4e3b\u3001\u6539\u5584\u65b9\u6cd5\u306e\u9806\u306b\u6c7a\u3081\u307e\u3059\u3002\u6b21\u306e6\u624b\u9806\u3067\u9032\u3081\u308b\u3068\u3001\u4e0d\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u3084\u66d6\u6627\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u6e1b\u3089\u305b\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>\u4e8b\u696d\u6210\u679c\u3092\u6c7a\u3081\u308b\uff1a<\/strong>\u554f\u3044\u5408\u308f\u305b\u3001\u4e88\u7d04\u3001\u8cfc\u5165\u3001\u6765\u5e97\u3001\u6210\u7d04\u3001\u58f2\u4e0a\u306a\u3069\u3001\u671f\u9593\u3068\u76ee\u6a19\u3092\u5b9a\u3081\u307e\u3059\u3002<\/li>\n<li><strong>\u6210\u679c\u5730\u70b9\u3092\u56fa\u5b9a\u3059\u308b\uff1a<\/strong>\u30d5\u30a9\u30fc\u30e0\u5b8c\u4e86\u753b\u9762\u3001\u4e88\u7d04\u5b8c\u4e86\u753b\u9762\u3001\u8cfc\u5165\u5b8c\u4e86\u30da\u30fc\u30b8\u306a\u3069\u30011\u4ef6\u3068\u6570\u3048\u308b\u5834\u6240\u3092\u6c7a\u3081\u307e\u3059\u3002<\/li>\n<li><strong>\u9014\u4e2d\u884c\u52d5\u3092\u5206\u89e3\u3059\u308b\uff1a<\/strong>\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u3001\u5165\u529b\u958b\u59cb\u3001\u6599\u91d1\u30da\u30fc\u30b8\u95b2\u89a7\u3001CTA\u30af\u30ea\u30c3\u30af\u3001\u96fb\u8a71\u756a\u53f7\u30af\u30ea\u30c3\u30af\u306a\u3069\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u5143\u3092\u5272\u308a\u5f53\u3066\u308b\uff1a<\/strong>GA4\u3001Google Tag Manager\u3001Search Console\u3001\u5e83\u544a\u7ba1\u7406\u753b\u9762\u3001\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u3001\u9867\u5ba2\u7ba1\u7406\u8868\u306e\u5f79\u5272\u3092\u5206\u3051\u307e\u3059\u3002<\/li>\n<li><strong>\u30c6\u30b9\u30c8\u3068\u7167\u5408\u3092\u884c\u3046\uff1a<\/strong>\u30c6\u30b9\u30c8\u9001\u4fe1\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u64cd\u4f5c\u3001\u30bf\u30b0\u306e\u767a\u706b\u3001\u91cd\u8907\u3001\u5b9f\u969b\u306e\u53d7\u4ed8\u4ef6\u6570\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u5b9a\u4f8b\u6539\u5584\u306b\u63a5\u7d9a\u3059\u308b\uff1a<\/strong>\u6570\u5024\u3001\u539f\u56e0\u4eee\u8aac\u3001\u5b9f\u65bd\u65bd\u7b56\u3001\u6b21\u56de\u78ba\u8a8d\u65e5\u3092\u8a18\u9332\u3057\u3001\u6708\u6b21\u306a\u3069\u3067\u898b\u76f4\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n<h3>\u30a4\u30d9\u30f3\u30c8\u5b9a\u7fa9\u306e\u4f8b<\/h3>\n<table>\n<thead>\n<tr>\n<th>\u30a4\u30d9\u30f3\u30c8\u4f8b<\/th>\n<th>\u8a08\u6e2c\u5bfe\u8c61<\/th>\n<th>\u5b9a\u7fa9\u4f8b<\/th>\n<th>\u6ce8\u610f\u70b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>generate_lead<\/code><\/td>\n<td>\u554f\u3044\u5408\u308f\u305b\u9001\u4fe1<\/td>\n<td>\u9001\u4fe1\u5f8c\u306e\u5b8c\u4e86\u753b\u9762\u3092\u8868\u793a<\/td>\n<td>\u9001\u4fe1\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3060\u3051\u306b\u3057\u306a\u3044<\/td>\n<\/tr>\n<tr>\n<td><code>booking_complete<\/code><\/td>\n<td>\u4e88\u7d04\u5b8c\u4e86<\/td>\n<td>\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u306e\u5b8c\u4e86\u753b\u9762\u3092\u8868\u793a<\/td>\n<td>\u5916\u90e8\u30c9\u30e1\u30a4\u30f3\u306e\u9023\u643a\u53ef\u5426\u3092\u78ba\u8a8d<\/td>\n<\/tr>\n<tr>\n<td><code>purchase<\/code><\/td>\n<td>\u8cfc\u5165\u5b8c\u4e86<\/td>\n<td>\u8cfc\u5165\u5b8c\u4e86\u3068\u58f2\u4e0a\u91d1\u984d\u3092\u9001\u4fe1<\/td>\n<td>\u518d\u8aad\u307f\u8fbc\u307f\u306b\u3088\u308b\u91cd\u8907\u3092\u9632\u3050<\/td>\n<\/tr>\n<tr>\n<td><code>form_start<\/code><\/td>\n<td>\u5165\u529b\u958b\u59cb<\/td>\n<td>\u30d5\u30a9\u30fc\u30e0\u9805\u76ee\u3078\u306e\u5165\u529b\u3092\u958b\u59cb<\/td>\n<td>\u5230\u9054\u6570\u3068\u306e\u5b9a\u7fa9\u3092\u6df7\u540c\u3057\u306a\u3044<\/td>\n<\/tr>\n<tr>\n<td><code>phone_click<\/code><\/td>\n<td>\u96fb\u8a71\u756a\u53f7\u30af\u30ea\u30c3\u30af<\/td>\n<td>\u96fb\u8a71\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af<\/td>\n<td>\u5b9f\u901a\u8a71\u3084\u6765\u5e97\u3068\u306f\u5206\u3051\u3066\u6271\u3046<\/td>\n<\/tr>\n<tr>\n<td><code>line_add<\/code><\/td>\n<td>LINE\u8ffd\u52a0<\/td>\n<td>\u8ffd\u52a0\u30dc\u30bf\u30f3\u304b\u3089\u767b\u9332\u30da\u30fc\u30b8\u3078\u9077\u79fb<\/td>\n<td>\u53cb\u3060\u3061\u8ffd\u52a0\u5b8c\u4e86\u3068\u306e\u9055\u3044\u3092\u78ba\u8a8d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30a4\u30d9\u30f3\u30c8\u3054\u3068\u306b\u3001\u30a4\u30d9\u30f3\u30c8\u540d\u3001\u767a\u706b\u6761\u4ef6\u3001\u5bfe\u8c61\u30da\u30fc\u30b8\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3001\u9664\u5916\u6761\u4ef6\u3001\u91cd\u8907\u9632\u6b62\u3001\u78ba\u8a8d\u62c5\u5f53\u3092\u5b9a\u7fa9\u30b7\u30fc\u30c8\u3078\u6b8b\u3057\u307e\u3059\u3002Google Tag Manager\u3092\u4f7f\u3046\u5834\u5408\u306f\u3001\u516c\u958b\u524d\u306b\u30d7\u30ec\u30d3\u30e5\u30fc\u30e2\u30fc\u30c9\u3067\u30bf\u30b0\u306e\u767a\u706b\u3068\u9001\u4fe1\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<h2>KPI\u5b9a\u7fa9\u30b7\u30fc\u30c8\u306b\u306f\u3001\u6570\u5b57\u306e\u610f\u5473\u3068\u8cac\u4efb\u8005\u307e\u3067\u8a18\u8f09\u3057\u307e\u3059<\/h2>\n<p>KPI\u5b9a\u7fa9\u30b7\u30fc\u30c8\u306f\u3001\u6570\u5024\u3092\u96c6\u3081\u308b\u305f\u3081\u3067\u306f\u306a\u304f\u3001\u62c5\u5f53\u8005\u304c\u5909\u308f\u3063\u3066\u3082\u540c\u3058\u57fa\u6e96\u3067\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u4f5c\u6210\u3057\u307e\u3059\u3002\u6700\u4f4e\u9650\u3001\u6307\u6a19\u306e\u5b9a\u7fa9\u3001\u5206\u6bcd\u3001\u53d6\u5f97\u5143\u3001\u78ba\u8a8d\u983b\u5ea6\u3001\u7570\u5e38\u6642\u306e\u5bfe\u5fdc\u3092\u8a18\u8f09\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u9805\u76ee<\/th>\n<th>\u8a18\u8f09\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u6307\u6a19\u540d<\/td>\n<td>\u554f\u3044\u5408\u308f\u305b\u5b8c\u4e86\u6570<\/td>\n<\/tr>\n<tr>\n<td>\u4e8b\u696d\u4e0a\u306e\u610f\u5473<\/td>\n<td>\u55b6\u696d\u62c5\u5f53\u304c\u78ba\u8a8d\u3067\u304d\u308b\u65b0\u898f\u76f8\u8ac7\u306e\u4ef6\u6570<\/td>\n<\/tr>\n<tr>\n<td>\u30ab\u30a6\u30f3\u30c8\u6761\u4ef6<\/td>\n<td>\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u5f8c\u306e\u5b8c\u4e86\u753b\u9762\u30921\u4ef6\u3068\u3057\u3066\u8a08\u4e0a<\/td>\n<\/tr>\n<tr>\n<td>\u30a4\u30d9\u30f3\u30c8\u540d<\/td>\n<td><code>generate_lead<\/code><\/td>\n<\/tr>\n<tr>\n<td>\u5206\u6bcd<\/td>\n<td>\u5bfe\u8c61\u671f\u9593\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u95b2\u89a7\u8005\u6570<\/td>\n<\/tr>\n<tr>\n<td>\u9664\u5916\u6761\u4ef6<\/td>\n<td>\u793e\u5185\u30c6\u30b9\u30c8\u3001\u91cd\u8907\u9001\u4fe1\u3001\u55b6\u696d\u76ee\u7684\u3067\u306a\u3044\u9023\u7d61<\/td>\n<\/tr>\n<tr>\n<td>\u53d6\u5f97\u5143<\/td>\n<td>GA4\u3001\u30d5\u30a9\u30fc\u30e0\u7ba1\u7406\u753b\u9762\u3001\u55b6\u696d\u7ba1\u7406\u8868<\/td>\n<\/tr>\n<tr>\n<td>\u78ba\u8a8d\u983b\u5ea6\u30fb\u62c5\u5f53<\/td>\n<td>\u6708\u6b21\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u3068\u55b6\u696d\u62c5\u5f53<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u300c\u554f\u3044\u5408\u308f\u305b\u7387\u300d\u306e\u3088\u3046\u306a\u6307\u6a19\u306f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u3001\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u95b2\u89a7\u6570\u306e\u3069\u308c\u3092\u5206\u6bcd\u306b\u3059\u308b\u304b\u3067\u6570\u5024\u304c\u5909\u308f\u308a\u307e\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u5bfe\u8c61\u671f\u9593\u3001\u30c1\u30e3\u30cd\u30eb\u3001\u5206\u6bcd\u3001\u96c6\u8a08\u9664\u5916\u3092\u5fc5\u305a\u4f75\u8a18\u3057\u307e\u3059\u3002<\/p>\n<h2>KPI\u306e\u5909\u5316\u306f\u3001\u6570\u5024\u3067\u306f\u306a\u304f\u843d\u5dee\u304b\u3089\u6539\u5584\u7b87\u6240\u3092\u5224\u65ad\u3057\u307e\u3059<\/h2>\n<p>KPI\u306e\u6539\u5584\u5224\u65ad\u3067\u306f\u3001\u524d\u6708\u6bd4\u3060\u3051\u3092\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5c0e\u7dda\u4e0a\u306e\u3069\u3053\u3067\u884c\u52d5\u304c\u6b62\u307e\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u6b21\u306e\u3088\u3046\u306b\u3001\u843d\u5dee\u3068\u6539\u5584\u53ef\u80fd\u6027\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u65bd\u7b56\u3092\u6c7a\u3081\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u89b3\u6e2c\u3055\u308c\u305f\u72b6\u614b<\/th>\n<th>\u512a\u5148\u3057\u3066\u78ba\u8a8d\u3059\u308b\u7b87\u6240<\/th>\n<th>\u6539\u5584\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u691c\u7d22\u8868\u793a\u306f\u5897\u3048\u305f\u304c\u30af\u30ea\u30c3\u30af\u304c\u5c11\u306a\u3044<\/td>\n<td>\u691c\u7d22\u610f\u56f3\u3001\u30bf\u30a4\u30c8\u30eb\u3001\u8aac\u660e\u6587<\/td>\n<td>\u691c\u7d22\u8a9e\u53e5\u306b\u5408\u308f\u305b\u3066\u898b\u51fa\u3057\u3084\u8a34\u6c42\u3092\u8abf\u6574<\/td>\n<\/tr>\n<tr>\n<td>\u6d41\u5165\u306f\u5897\u3048\u305f\u304c\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u304c\u5c11\u306a\u3044<\/td>\n<td>\u6d41\u5165\u30da\u30fc\u30b8\u3068CTA\u306e\u6574\u5408\u6027<\/td>\n<td>\u5c0e\u7dda\u3001CTA\u6587\u8a00\u3001\u30b5\u30fc\u30d3\u30b9\u8aac\u660e\u3092\u6539\u5584<\/td>\n<\/tr>\n<tr>\n<td>\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u306f\u591a\u3044\u304c\u9001\u4fe1\u304c\u5c11\u306a\u3044<\/td>\n<td>\u5165\u529b\u9805\u76ee\u3001\u30a8\u30e9\u30fc\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u64cd\u4f5c<\/td>\n<td>\u4e0d\u8981\u9805\u76ee\u3092\u6e1b\u3089\u3057\u3001\u30a8\u30e9\u30fc\u8868\u793a\u3092\u78ba\u8a8d<\/td>\n<\/tr>\n<tr>\n<td>\u554f\u3044\u5408\u308f\u305b\u306f\u5897\u3048\u305f\u304c\u5546\u8ac7\u5316\u304c\u5c11\u306a\u3044<\/td>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u3001\u521d\u56de\u5bfe\u5fdc<\/td>\n<td>\u5bfe\u8c61\u9867\u5ba2\u3068\u63d0\u4f9b\u7bc4\u56f2\u3092\u660e\u78ba\u306b\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u4e88\u7d04\u306f\u5897\u3048\u305f\u304c\u6765\u5e97\u304c\u5c11\u306a\u3044<\/td>\n<td>\u5b8c\u4e86\u5f8c\u306e\u6848\u5185\u3001\u30ea\u30de\u30a4\u30f3\u30c9\u3001\u4e88\u7d04\u6761\u4ef6<\/td>\n<td>\u78ba\u8a8d\u30e1\u30fc\u30eb\u3084\u6765\u5e97\u524d\u6848\u5185\u3092\u6539\u5584<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u6539\u5584\u65bd\u7b56\u306f\u4e00\u5ea6\u306b\u5897\u3084\u3057\u3059\u304e\u305a\u3001\u6700\u3082\u6210\u679c\u8ddd\u96e2\u304c\u8fd1\u304f\u3001\u8a08\u6e2c\u78ba\u5ea6\u304c\u9ad8\u304f\u3001\u5909\u66f4\u53ef\u80fd\u306a\u7b87\u6240\u304b\u3089\u7740\u624b\u3057\u307e\u3059\u3002\u30a2\u30af\u30bb\u30b9\u6570\u304c\u5897\u3048\u3066\u3044\u3066\u3082\u3001\u6210\u679c\u5730\u70b9\u306e\u8a08\u6e2c\u304c\u4e0d\u6b63\u78ba\u306a\u3089\u3001\u5148\u306b\u8a08\u6e2c\u306e\u4fee\u6b63\u3092\u512a\u5148\u3057\u307e\u3059\u3002<\/p>\n<h2>Web\u96c6\u5ba2 KPI\u8a2d\u8a08\u652f\u63f4\u3092\u4f9d\u983c\u3059\u308b\u306a\u3089\u3001\u6210\u679c\u7269\u3068\u904b\u7528\u7bc4\u56f2\u3092\u78ba\u8a8d\u3057\u307e\u3059<\/h2>\n<p>Web\u96c6\u5ba2 KPI\u8a2d\u8a08\u652f\u63f4\u3092\u4f9d\u983c\u3059\u308b\u3068\u304d\u306f\u3001GA4\u3092\u8a2d\u7f6e\u3067\u304d\u308b\u304b\u3060\u3051\u3067\u306a\u304f\u3001\u4e8b\u696d\u6210\u679c\u3068\u8a08\u6e2c\u30c7\u30fc\u30bf\u3092\u7d50\u3073\u4ed8\u3051\u3001\u6539\u5584\u307e\u3067\u904b\u7528\u3067\u304d\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u4f9d\u983c\u524d\u306b\u3001\u6b21\u306e\u6210\u679c\u7269\u3068\u4f5c\u696d\u7bc4\u56f2\u3092\u8cea\u554f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ol>\n<li>\u4e8b\u696d\u76ee\u6a19\u3068\u4e3b\u8981KGI\u3092\u6574\u7406\u3057\u305f\u76ee\u6a19\u30b7\u30fc\u30c8<\/li>\n<li>\u554f\u3044\u5408\u308f\u305b\u3001\u4e88\u7d04\u3001\u8cfc\u5165\u307e\u3067\u306e\u9867\u5ba2\u5c0e\u7dda\u30de\u30c3\u30d7<\/li>\n<li>KGI\u3001\u4e3b\u8981KPI\u3001\u88dc\u52a9\u6307\u6a19\u306e\u4e00\u89a7<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8\u540d\u3001\u767a\u706b\u6761\u4ef6\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3001\u9664\u5916\u6761\u4ef6\u3092\u8a18\u8f09\u3057\u305f\u8a08\u6e2c\u8a2d\u8a08\u66f8<\/li>\n<li>GA4\u3001Google Tag Manager\u3001Search Console\u3001\u5e83\u544a\u3001\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u306e\u5f79\u5272\u5206\u62c5\u8868<\/li>\n<li>\u30c6\u30b9\u30c8\u7d50\u679c\u3068\u3001\u91cd\u8907\u30fb\u8a08\u6e2c\u6f0f\u308c\u306e\u78ba\u8a8d\u8a18\u9332<\/li>\n<li>\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u306e\u30b5\u30f3\u30d7\u30eb\u3068\u3001\u6570\u5024\u304b\u3089\u6539\u5584\u65bd\u7b56\u3078\u3064\u306a\u3052\u308b\u4f1a\u8b70\u65b9\u6cd5<\/li>\n<li>\u30a2\u30ab\u30a6\u30f3\u30c8\u6a29\u9650\u3001\u8a2d\u5b9a\u5185\u5bb9\u3001\u5951\u7d04\u7d42\u4e86\u5f8c\u306e\u5f15\u304d\u7d99\u304e\u65b9\u6cd5<\/li>\n<\/ol>\n<p>\u300c\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3057\u307e\u3059\u300d\u300cGA4\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u300d\u3068\u3044\u3046\u8aac\u660e\u3060\u3051\u3067\u306f\u3001\u58f2\u4e0a\u3084\u554f\u3044\u5408\u308f\u305b\u3078\u306e\u63a5\u7d9a\u304c\u5206\u304b\u308a\u307e\u305b\u3093\u3002\u3069\u306e\u6210\u679c\u5730\u70b9\u3092\u3001\u3069\u306e\u30c4\u30fc\u30eb\u3067\u3001\u8ab0\u304c\u3001\u3069\u306e\u983b\u5ea6\u3067\u78ba\u8a8d\u3057\u3001\u7570\u5e38\u6642\u306b\u4f55\u3092\u5909\u66f4\u3059\u308b\u306e\u304b\u3092\u63d0\u6848\u66f8\u3084\u898b\u7a4d\u66f8\u3067\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>Growth Partners Japan\u306f\u3001\u65bd\u7b56\u5225\u3067\u306f\u306a\u304f\u5c0e\u7dda\u5168\u4f53\u3067KPI\u3092\u6574\u7406\u3057\u307e\u3059<\/h2>\n<p>\u682a\u5f0f\u4f1a\u793eGrowth Partners Japan\u306f\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3001SEO\u3001Google Maps\u3001SNS\u3001\u516c\u5f0fLINE\u3001\u5e83\u544a\u3092\u500b\u5225\u306b\u5897\u3084\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u77e5\u308b\u2192\u6bd4\u8f03\u30fb\u691c\u8a0e\u3059\u308b\u2192\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u3059\u308b\u2192\u9867\u5ba2\u306b\u306a\u308b\u300d\u3068\u3044\u3046\u5c0e\u7dda\u3067\u6574\u7406\u3059\u308b\u8003\u3048\u65b9\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8003\u3048\u65b9\u3067\u306f\u3001\u6700\u521d\u306b\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u8005\u304c\u5897\u3084\u3057\u305f\u3044\u6210\u679c\u3001\u6210\u679c\u5730\u70b9\u3001\u9014\u4e2d\u884c\u52d5\u3001\u8a08\u6e2c\u3067\u304d\u306a\u3044\u884c\u52d5\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u5fc5\u8981\u306a\u8a08\u6e2c\u8a2d\u5b9a\u3068\u6539\u5584\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u307e\u3059\u3002\u6226\u7565\u6574\u7406\u3001\u8a08\u6e2c\u8a2d\u5b9a\u3001\u30da\u30fc\u30b8\u6539\u5584\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001\u6570\u5024\u78ba\u8a8d\u307e\u3067\u76f8\u8ac7\u3057\u305f\u3044\u5834\u5408\u306f\u3001<a href=\"https:\/\/growth-partners-japan.co.jp\/blog\/2026\/09\/10\/homepage-inquiry-improvement-company-selection\/\">\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u554f\u3044\u5408\u308f\u305b\u6539\u5584\u3092\u4f9d\u983c\u3059\u308b\u4f1a\u793e\u306e\u9078\u3073\u65b9<\/a>\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u516c\u958b\u60c5\u5831\u3068\u3057\u3066\u3001Growth Partners Japan\u306b\u306f2025\u5e74\u306e\u76f8\u8ac7\u30fb\u4f9d\u983c\u5b9f\u7e3e\u304c100\u793e\u4ee5\u4e0a\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u76f8\u8ac7\u30fb\u4f9d\u983c\u306e\u5b9f\u7e3e\u3067\u3042\u308a\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u3067\u540c\u3058\u6210\u679c\u304c\u51fa\u305f\u3053\u3068\u3092\u793a\u3059\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u516c\u958b\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u5065\u697d\u8db3\u3064\u307c\u3067\u306f\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3001Google Maps\u3001\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u306a\u3069\u3092\u6a2a\u65ad\u3057\u3066\u6539\u5584\u3057\u3001\u65b0\u898f\u6765\u5e97\u304c\u6708\u7d045\u540d\u304b\u3089\u534a\u5e74\u3067\u6708\u7d0440\u540d\u306b\u306a\u3063\u305f\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002\u500b\u5225\u4e8b\u4f8b\u3067\u3042\u308a\u3001\u6210\u679c\u3092\u4fdd\u8a3c\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u8a08\u6e2c\u3092\u5c0e\u5165\u3057\u3066\u7d42\u308f\u308a\u306b\u305b\u305a\u3001\u6570\u5024\u3092\u898b\u3066\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u3001\u5b9f\u884c\u30fb\u691c\u8a3c\u30fb\u6539\u5584\u307e\u3067\u7d9a\u3051\u305f\u3044\u5834\u5408\u306b\u3001\u4f34\u8d70\u578b\u306e\u652f\u63f4\u3092\u6bd4\u8f03\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>Web\u96c6\u5ba2\u306eKPI\u8a2d\u8a08\u3067\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n<h3>\u30a2\u30af\u30bb\u30b9\u6570\u304c\u5c11\u306a\u3044\u6bb5\u968e\u3067\u3082KPI\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u304b\uff1f<\/h3>\n<p>\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u554f\u3044\u5408\u308f\u305b\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u691c\u7d22\u8868\u793a\u3001\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u95b2\u89a7\u3001\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u3001\u96fb\u8a71\u756a\u53f7\u30af\u30ea\u30c3\u30af\u306a\u3069\u3001\u6210\u679c\u306b\u8fd1\u3044\u884c\u52d5\u3092\u88dc\u52a9\u6307\u6a19\u3068\u3057\u3066\u8a18\u9332\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30c7\u30fc\u30bf\u304c\u5c11\u306a\u3044\u6642\u671f\u306f\u7387\u304c\u4e0d\u5b89\u5b9a\u306a\u305f\u3081\u3001\u5358\u6708\u306e\u6570\u5024\u3067\u306f\u306a\u304f\u4e00\u5b9a\u671f\u9593\u306e\u63a8\u79fb\u3068\u5b9f\u6570\u3092\u898b\u307e\u3059\u3002<\/p>\n<h3>\u554f\u3044\u5408\u308f\u305b\u6570\u3068\u554f\u3044\u5408\u308f\u305b\u7387\u306f\u3069\u3061\u3089\u3092\u91cd\u8996\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/h3>\n<p>\u554f\u3044\u5408\u308f\u305b\u6570\u306f\u4e8b\u696d\u6210\u679c\u306b\u8fd1\u304f\u3001\u554f\u3044\u5408\u308f\u305b\u7387\u306f\u6d41\u5165\u3084\u30da\u30fc\u30b8\u306e\u8cea\u3092\u6bd4\u8f03\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u3069\u3061\u3089\u304b\u4e00\u65b9\u3067\u306f\u306a\u304f\u3001\u6d41\u5165\u304c\u5897\u3048\u305f\u7d50\u679c\u3068\u3057\u3066\u4ef6\u6570\u304c\u5897\u3048\u305f\u306e\u304b\u3001\u30da\u30fc\u30b8\u6539\u5584\u306b\u3088\u3063\u3066\u7387\u304c\u5909\u308f\u3063\u305f\u306e\u304b\u3092\u5206\u3051\u3066\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<h3>\u96fb\u8a71\u554f\u3044\u5408\u308f\u305b\u306fGA4\u3067\u6b63\u78ba\u306b\u6e2c\u308c\u307e\u3059\u304b\uff1f<\/h3>\n<p>\u96fb\u8a71\u756a\u53f7\u30af\u30ea\u30c3\u30af\u306f\u8a08\u6e2c\u3067\u304d\u307e\u3059\u304c\u3001\u5b9f\u969b\u306b\u901a\u8a71\u3055\u308c\u305f\u304b\u3001\u6765\u5e97\u3084\u6210\u7d04\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u306f\u5225\u9014\u78ba\u8a8d\u304c\u5fc5\u8981\u3067\u3059\u3002\u96fb\u8a71\u8a08\u6e2c\u30b5\u30fc\u30d3\u30b9\u3001\u53d7\u4ed8\u8a18\u9332\u3001\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u3068\u7167\u5408\u3059\u308b\u5834\u5408\u306f\u3001\u8cbb\u7528\u3001\u500b\u4eba\u60c5\u5831\u306e\u6271\u3044\u3001\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u53ef\u5426\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<h3>GA4\u3092\u5c0e\u5165\u3059\u308c\u3070KPI\u8a2d\u8a08\u306f\u5b8c\u4e86\u3057\u307e\u3059\u304b\uff1f<\/h3>\n<p>\u5b8c\u4e86\u3057\u307e\u305b\u3093\u3002GA4\u306f\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u4f55\u3092\u6210\u679c\u3068\u3059\u308b\u304b\u3001\u3069\u306e\u884c\u52d5\u3092\u6e2c\u308b\u304b\u3001\u3069\u306e\u6761\u4ef6\u3067\u6539\u5584\u3059\u308b\u304b\u306f\u4e8b\u696d\u5074\u3067\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u76ee\u6a19\u8a2d\u5b9a\u3001\u30a4\u30d9\u30f3\u30c8\u5b9a\u7fa9\u3001\u5b9f\u88c5\u3001\u30c6\u30b9\u30c8\u3001\u5b9a\u4f8b\u6539\u5584\u3092\u4e00\u3064\u306e\u904b\u7528\u3068\u3057\u3066\u8a2d\u8a08\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>Web\u96c6\u5ba2\u306eKPI\u8a2d\u8a08\u3092\u59cb\u3081\u308b\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n<p>\u6b21\u306e\u9805\u76ee\u306b\u7b54\u3048\u3089\u308c\u308c\u3070\u3001KPI\u8a2d\u8a08\u3068\u8a08\u6e2c\u5c0e\u5165\u306e\u521d\u671f\u6761\u4ef6\u3092\u6574\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u4eca\u6708\u307e\u305f\u306f\u56db\u534a\u671f\u306b\u5897\u3084\u3057\u305f\u3044\u4e8b\u696d\u6210\u679c\u306f\u4f55\u304b<\/li>\n<li>\u554f\u3044\u5408\u308f\u305b\u3001\u4e88\u7d04\u3001\u8cfc\u5165\u3001\u6765\u5e97\u3001\u6210\u7d04\u306e\u3069\u308c\u3092\u4e3b\u8981KPI\u306b\u3059\u308b\u304b<\/li>\n<li>\u6210\u679c\u3068\u307f\u306a\u3059\u5b8c\u4e86\u753b\u9762\u3084\u30b7\u30b9\u30c6\u30e0\u306f\u3069\u3053\u304b<\/li>\n<li>\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u3001\u5165\u529b\u958b\u59cb\u3001\u96fb\u8a71\u756a\u53f7\u30af\u30ea\u30c3\u30af\u3001LINE\u8ffd\u52a0\u306a\u3069\u306e\u9014\u4e2d\u884c\u52d5\u306f\u4f55\u304b<\/li>\n<li>\u5404\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u30c4\u30fc\u30eb\u3068\u7ba1\u7406\u8005\u306f\u8ab0\u304b<\/li>\n<li>\u793e\u5185\u30c6\u30b9\u30c8\u3084\u91cd\u8907\u9001\u4fe1\u3092\u9664\u5916\u3067\u304d\u308b\u304b<\/li>\n<li>Web\u4e0a\u306e\u6210\u679c\u3068\u55b6\u696d\u30fb\u5e97\u8217\u5074\u306e\u6210\u679c\u3092\u7167\u5408\u3067\u304d\u308b\u304b<\/li>\n<li>\u6570\u5b57\u3092\u78ba\u8a8d\u3059\u308b\u983b\u5ea6\u3068\u3001\u6539\u5584\u65bd\u7b56\u306e\u6c7a\u5b9a\u8005\u306f\u8ab0\u304b<\/li>\n<\/ul>\n<p>KPI\u8a2d\u8a08\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u308b\u305f\u3081\u3060\u3051\u306e\u4f5c\u696d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e8b\u696d\u76ee\u6a19\u3068\u9867\u5ba2\u5c0e\u7dda\u3092\u5171\u901a\u8a8d\u8b58\u306b\u3057\u3001\u3069\u306e\u65bd\u7b56\u3092\u7d9a\u3051\u3001\u3069\u3053\u3092\u6539\u5584\u3057\u3001\u4f55\u3092\u3084\u3081\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3067\u3059\u3002<\/p>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u5019\u88dc\uff1a<\/strong>\u63b2\u8f09\u3057\u3066\u3044\u308b\u8cea\u554f\u3068\u56de\u7b54\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u6e80\u305f\u3059\u5834\u5408\u3001FAQPage\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002\u5b9f\u88c5\u6642\u306f\u3001\u30da\u30fc\u30b8\u4e0a\u306b\u8868\u793a\u3059\u308b\u5185\u5bb9\u3068\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5185\u5bb9\u3092\u4e00\u81f4\u3055\u305b\u3001Google\u306e\u6700\u65b0\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>\u53c2\u8003\u60c5\u5831<\/h2>\n<p>\u672c\u8a18\u4e8b\u306e\u4e8b\u5b9f\u78ba\u8a8d\u30fb\u88dc\u8db3\u306b\u53c2\u7167\u3057\u305f\u4e3b\u306a\u60c5\u5831\u6e90\u3067\u3059\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4 \u63a8\u5968\u30a4\u30d9\u30f3\u30c8<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/9356034?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics 4 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u30ad\u30fc\u30a4\u30d9\u30f3\u30c8\uff09<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Search Console \u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30ec\u30dd\u30fc\u30c8\u306e\u6982\u8981<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/7042828?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Console\u3067\u78ba\u8a8d\u3067\u304d\u308b\u6307\u6a19<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6107056?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google Tag Manager \u30d7\u30ec\u30d3\u30e5\u30fc\u3068\u30c7\u30d0\u30c3\u30b0<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Web\u96c6\u5ba2\u306e\u6210\u679c\u3092\u30a2\u30af\u30bb\u30b9\u6570\u3060\u3051\u3067\u5224\u65ad\u305b\u305a\u3001\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u30fb\u6765\u5e97\u30fb\u6210\u7d04\u307e\u3067\u3064\u306a\u3052\u3066\u6e2c\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u6210\u679c\u8ddd\u96e2\u30fb\u8a08\u6e2c\u78ba\u5ea6\u30fb\u6539\u5584\u53ef\u80fd\u6027\u3067\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\u72ec\u81ea\u30d5\u30ec\u30fc\u30e0\u3001GA4\u3084Google Tag Manager\u306e\u5c0e\u5165\u624b\u9806\u3001\u652f\u63f4\u4f1a\u793e\u3078\u4f9d\u983c\u3059\u308b\u969b\u306e\u6210\u679c\u7269\u3068\u78ba\u8a8d\u9805\u76ee\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":0,"featured_media":3445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gpj_target_reader":"","_gpj_conclusion":"","_gpj_prerequisites":"","_gpj_definition":"","_gpj_criteria":"","_gpj_benefits":"","_gpj_drawbacks":"","_gpj_applicable":"","_gpj_not_applicable":"","_gpj_cautions":"","_gpj_exceptions":"","_gpj_original_research":"","_gpj_search_intent":"","_gpj_subtopics":"","_gpj_reviewer_user_id":0,"_gpj_editor_user_id":0,"_gpj_final_checker_user_id":0,"_gpj_article_type":"","_gpj_difficulty":"","_gpj_last_reviewed":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-3444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web\u96c6\u5ba2 KPI\u8a2d\u8a08\u652f\u63f4\uff5c\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u306e\u6e2c\u5b9a\u65b9\u6cd5<\/title>\n<meta name=\"description\" content=\"Web\u96c6\u5ba2\u306eKPI\u8a2d\u8a08\u3092\u3001\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u307e\u3067\u306e\u5c0e\u7dda\u306b\u6cbf\u3063\u3066\u89e3\u8aac\u3002\u512a\u5148\u9806\u4f4d\u306e\u6c7a\u3081\u65b9\u3001GA4\u30fbGTM\u306e\u8a08\u6e2c\u5c0e\u5165\u3001\u6539\u5584\u5224\u65ad\u3001\u652f\u63f4\u4f1a\u793e\u306e\u6210\u679c\u7269\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web\u96c6\u5ba2 KPI\u8a2d\u8a08\u652f\u63f4\uff5c\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u306e\u6e2c\u5b9a\u65b9\u6cd5\" \/>\n<meta property=\"og:description\" content=\"Web\u96c6\u5ba2\u306eKPI\u8a2d\u8a08\u3092\u3001\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u307e\u3067\u306e\u5c0e\u7dda\u306b\u6cbf\u3063\u3066\u89e3\u8aac\u3002\u512a\u5148\u9806\u4f4d\u306e\u6c7a\u3081\u65b9\u3001GA4\u30fbGTM\u306e\u8a08\u6e2c\u5c0e\u5165\u3001\u6539\u5584\u5224\u65ad\u3001\u652f\u63f4\u4f1a\u793e\u306e\u6210\u679c\u7269\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444\" \/>\n<meta property=\"og:site_name\" content=\"\u96c6\u5ba2\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u4eba\u306e\u305f\u3081\u306eWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u89e3\u6c7a\u30d6\u30ed\u30b0\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-14T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-content\/uploads\/2026\/09\/wgo-3444-1789313435.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/?p=3444#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/2026\\\/09\\\/14\\\/web-marketing-kpi-design-support-3\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Web\u96c6\u5ba2 KPI\u8a2d\u8a08\u652f\u63f4\uff5c\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u3092\u6e2c\u308b\u6307\u6a19\u3068\u5c0e\u5165\u624b\u9806\",\"datePublished\":\"2026-09-14T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/2026\\\/09\\\/14\\\/web-marketing-kpi-design-support-3\\\/\"},\"wordCount\":133,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/?p=3444#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/origin-blog.growth-partners-japan.co.jp\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/wgo-3444-1789313435.png\",\"articleSection\":[\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\"],\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/?p=3444#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/2026\\\/09\\\/14\\\/web-marketing-kpi-design-support-3\\\/\",\"url\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/?p=3444\",\"name\":\"Web\u96c6\u5ba2 KPI\u8a2d\u8a08\u652f\u63f4\uff5c\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u306e\u6e2c\u5b9a\u65b9\u6cd5\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/?p=3444#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/?p=3444#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/origin-blog.growth-partners-japan.co.jp\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/wgo-3444-1789313435.png\",\"datePublished\":\"2026-09-14T01:00:00+00:00\",\"description\":\"Web\u96c6\u5ba2\u306eKPI\u8a2d\u8a08\u3092\u3001\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u307e\u3067\u306e\u5c0e\u7dda\u306b\u6cbf\u3063\u3066\u89e3\u8aac\u3002\u512a\u5148\u9806\u4f4d\u306e\u6c7a\u3081\u65b9\u3001GA4\u30fbGTM\u306e\u8a08\u6e2c\u5c0e\u5165\u3001\u6539\u5584\u5224\u65ad\u3001\u652f\u63f4\u4f1a\u793e\u306e\u6210\u679c\u7269\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/?p=3444#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/?p=3444\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/?p=3444#primaryimage\",\"url\":\"https:\\\/\\\/origin-blog.growth-partners-japan.co.jp\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/wgo-3444-1789313435.png\",\"contentUrl\":\"https:\\\/\\\/origin-blog.growth-partners-japan.co.jp\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/wgo-3444-1789313435.png\",\"width\":1536,\"height\":864,\"caption\":\"\u7d4c\u55b6\u8005\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u554f\u3044\u5408\u308f\u305b\u3084\u4e88\u7d04\u306a\u3069Web\u96c6\u5ba2\u306eKPI\u3092\u78ba\u8a8d\u3057\u3066\u3044\u308b\u69d8\u5b50\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/?p=3444#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u30db\u30fc\u30e0\",\"item\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web\u96c6\u5ba2\u306eKPI\u8a2d\u8a08\u3068\u8a08\u6e2c\u65b9\u6cd5\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/\",\"name\":\"Growth Partners Japan\",\"description\":\"\u4e2d\u5c0f\u4f01\u696d\u30fb\u500b\u4eba\u4e8b\u696d\u4e3b\u306e\u305f\u3081\u306eWEB\u96c6\u5ba2\u652f\u63f4\u4f1a\u793e\",\"publisher\":{\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/#organization\"},\"alternateName\":\"GPJ\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/#organization\",\"name\":\"\u682a\u5f0f\u4f1a\u793eGrowth Partners Japan\",\"alternateName\":\"GPJ\",\"url\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/origin-blog.growth-partners-japan.co.jp\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/IMG_0643.jpg\",\"contentUrl\":\"https:\\\/\\\/origin-blog.growth-partners-japan.co.jp\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/IMG_0643.jpg\",\"width\":1877,\"height\":1034,\"caption\":\"\u682a\u5f0f\u4f1a\u793eGrowth Partners Japan\"},\"image\":{\"@id\":\"https:\\\/\\\/growth-partners-japan.co.jp\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Web\u96c6\u5ba2 KPI\u8a2d\u8a08\u652f\u63f4\uff5c\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u306e\u6e2c\u5b9a\u65b9\u6cd5","description":"Web\u96c6\u5ba2\u306eKPI\u8a2d\u8a08\u3092\u3001\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u307e\u3067\u306e\u5c0e\u7dda\u306b\u6cbf\u3063\u3066\u89e3\u8aac\u3002\u512a\u5148\u9806\u4f4d\u306e\u6c7a\u3081\u65b9\u3001GA4\u30fbGTM\u306e\u8a08\u6e2c\u5c0e\u5165\u3001\u6539\u5584\u5224\u65ad\u3001\u652f\u63f4\u4f1a\u793e\u306e\u6210\u679c\u7269\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444","og_locale":"ja_JP","og_type":"article","og_title":"Web\u96c6\u5ba2 KPI\u8a2d\u8a08\u652f\u63f4\uff5c\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u306e\u6e2c\u5b9a\u65b9\u6cd5","og_description":"Web\u96c6\u5ba2\u306eKPI\u8a2d\u8a08\u3092\u3001\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u307e\u3067\u306e\u5c0e\u7dda\u306b\u6cbf\u3063\u3066\u89e3\u8aac\u3002\u512a\u5148\u9806\u4f4d\u306e\u6c7a\u3081\u65b9\u3001GA4\u30fbGTM\u306e\u8a08\u6e2c\u5c0e\u5165\u3001\u6539\u5584\u5224\u65ad\u3001\u652f\u63f4\u4f1a\u793e\u306e\u6210\u679c\u7269\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002","og_url":"https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444","og_site_name":"\u96c6\u5ba2\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u4eba\u306e\u305f\u3081\u306eWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u89e3\u6c7a\u30d6\u30ed\u30b0","article_published_time":"2026-09-14T01:00:00+00:00","og_image":[{"width":1536,"height":864,"url":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-content\/uploads\/2026\/09\/wgo-3444-1789313435.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"1\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444#article","isPartOf":{"@id":"https:\/\/growth-partners-japan.co.jp\/blog\/2026\/09\/14\/web-marketing-kpi-design-support-3\/"},"author":{"name":"","@id":""},"headline":"Web\u96c6\u5ba2 KPI\u8a2d\u8a08\u652f\u63f4\uff5c\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u3092\u6e2c\u308b\u6307\u6a19\u3068\u5c0e\u5165\u624b\u9806","datePublished":"2026-09-14T01:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/growth-partners-japan.co.jp\/blog\/2026\/09\/14\/web-marketing-kpi-design-support-3\/"},"wordCount":133,"commentCount":0,"publisher":{"@id":"https:\/\/growth-partners-japan.co.jp\/blog\/#organization"},"image":{"@id":"https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444#primaryimage"},"thumbnailUrl":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-content\/uploads\/2026\/09\/wgo-3444-1789313435.png","articleSection":["\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066"],"inLanguage":"ja","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444#respond"]}]},{"@type":"WebPage","@id":"https:\/\/growth-partners-japan.co.jp\/blog\/2026\/09\/14\/web-marketing-kpi-design-support-3\/","url":"https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444","name":"Web\u96c6\u5ba2 KPI\u8a2d\u8a08\u652f\u63f4\uff5c\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u306e\u6e2c\u5b9a\u65b9\u6cd5","isPartOf":{"@id":"https:\/\/growth-partners-japan.co.jp\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444#primaryimage"},"image":{"@id":"https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444#primaryimage"},"thumbnailUrl":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-content\/uploads\/2026\/09\/wgo-3444-1789313435.png","datePublished":"2026-09-14T01:00:00+00:00","description":"Web\u96c6\u5ba2\u306eKPI\u8a2d\u8a08\u3092\u3001\u554f\u3044\u5408\u308f\u305b\u30fb\u4e88\u7d04\u30fb\u8cfc\u5165\u307e\u3067\u306e\u5c0e\u7dda\u306b\u6cbf\u3063\u3066\u89e3\u8aac\u3002\u512a\u5148\u9806\u4f4d\u306e\u6c7a\u3081\u65b9\u3001GA4\u30fbGTM\u306e\u8a08\u6e2c\u5c0e\u5165\u3001\u6539\u5584\u5224\u65ad\u3001\u652f\u63f4\u4f1a\u793e\u306e\u6210\u679c\u7269\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002","breadcrumb":{"@id":"https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444#primaryimage","url":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-content\/uploads\/2026\/09\/wgo-3444-1789313435.png","contentUrl":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-content\/uploads\/2026\/09\/wgo-3444-1789313435.png","width":1536,"height":864,"caption":"\u7d4c\u55b6\u8005\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u554f\u3044\u5408\u308f\u305b\u3084\u4e88\u7d04\u306a\u3069Web\u96c6\u5ba2\u306eKPI\u3092\u78ba\u8a8d\u3057\u3066\u3044\u308b\u69d8\u5b50"},{"@type":"BreadcrumbList","@id":"https:\/\/growth-partners-japan.co.jp\/blog\/?p=3444#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/growth-partners-japan.co.jp\/blog\/"},{"@type":"ListItem","position":2,"name":"Web\u96c6\u5ba2\u306eKPI\u8a2d\u8a08\u3068\u8a08\u6e2c\u65b9\u6cd5"}]},{"@type":"WebSite","@id":"https:\/\/growth-partners-japan.co.jp\/blog\/#website","url":"https:\/\/growth-partners-japan.co.jp\/blog\/","name":"Growth Partners Japan","description":"\u4e2d\u5c0f\u4f01\u696d\u30fb\u500b\u4eba\u4e8b\u696d\u4e3b\u306e\u305f\u3081\u306eWEB\u96c6\u5ba2\u652f\u63f4\u4f1a\u793e","publisher":{"@id":"https:\/\/growth-partners-japan.co.jp\/blog\/#organization"},"alternateName":"GPJ","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/growth-partners-japan.co.jp\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/growth-partners-japan.co.jp\/blog\/#organization","name":"\u682a\u5f0f\u4f1a\u793eGrowth Partners Japan","alternateName":"GPJ","url":"https:\/\/growth-partners-japan.co.jp\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/growth-partners-japan.co.jp\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-content\/uploads\/2025\/12\/IMG_0643.jpg","contentUrl":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-content\/uploads\/2025\/12\/IMG_0643.jpg","width":1877,"height":1034,"caption":"\u682a\u5f0f\u4f1a\u793eGrowth Partners Japan"},"image":{"@id":"https:\/\/growth-partners-japan.co.jp\/blog\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-json\/wp\/v2\/posts\/3444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-json\/wp\/v2\/comments?post=3444"}],"version-history":[{"count":1,"href":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-json\/wp\/v2\/posts\/3444\/revisions"}],"predecessor-version":[{"id":3446,"href":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-json\/wp\/v2\/posts\/3444\/revisions\/3446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-json\/wp\/v2\/media\/3445"}],"wp:attachment":[{"href":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-json\/wp\/v2\/media?parent=3444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-json\/wp\/v2\/categories?post=3444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/origin-blog.growth-partners-japan.co.jp\/wp-json\/wp\/v2\/tags?post=3444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}